Spring/Summer 2010

After a nearly a year in London, I moved my business back to Canada and set up shop in Toronto. I continued to sell at the market in London remotely with a staffed booth, and I began my expansion into boutiques all over Canada. I collaborated with a web developer to launch my first e-commerce website, which opened up my customer base to anyone with internet access. I also worked with a graphic designer to develop a holistic brand for Headmistress that reflected the personality through the logo, hang tags, business cards and woven labels attached to each piece, thus adding a new level of professionalism to the business.