2015

2015 was all about streamlining my product offering. I discovered that increasing the variety of styles was actually counter-productive to the profitability of the business. I found that if I narrowed down the number of products, production was much more efficient. While this made business-sense, I soon discovered that narrowing my product offering also meant that I was narrowing my creativity. This was the start of my creative burn-out, which would eventually lead me to re-evaluate my business and my career direction more broadly. This lesson of finding a balance between commercial viability and creative fulfillment is one that I treasure and will take with me in all of my future endeavours.